Custom Analytics Dashboard

Web Apps & SaaS ToolsMedium system

A single dashboard that pulls data from the tools a business already uses (store, ads, CRM, spreadsheets) into live KPIs, charts, and scheduled reports. For owners and managers tired of stitching numbers together every Monday.

Typically bought by: E-commerce operators, agencies reporting to clients, franchise owners, ops managers

Standard features — always included

✓Connectors to the buyer's existing data sources (APIs, databases, CSV/Sheets)
✓Scheduled automatic data sync with failure alerts
✓KPI tiles with trends vs previous period
✓Interactive charts (time series, breakdowns, funnels)
✓Date-range and dimension filters
✓Multiple dashboards per department or client
✓User accounts with per-dashboard access
✓Scheduled email/PDF report delivery
✓Data export to CSV
✓Goal/target tracking with progress indicators
✓Mobile-responsive dashboard views
✓Admin panel to manage sources and metric definitions

Popular custom additions

Quoted per feature in the configurator — typically $50–$300 each.

+Anomaly alerts (Slack/email when a metric spikes or drops)
+Client-facing white-label portals for agencies
+Custom calculated metrics and blended data across sources
+TV/wallboard display mode
+Forecasting and trend projection
+Row-level drill-down to underlying records

Tech stack

Frontend: Next.js + Tailwind CSS + charting library (Recharts/ECharts)
Backend: Node.js with scheduled ETL jobs
Database: PostgreSQL (Neon) as the reporting store
Integrations: Source APIs (Shopify/GA4/Meta Ads/HubSpot/Google Sheets, per buyer), Slack/email for alerts and scheduled reports, Transactional email (Resend/SendGrid)