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Custom E-commerce Store

Commerce & MarketplacesMedium system

A fully custom online store with product catalog, cart, checkout and an admin back office, built to match the brand exactly instead of bending a template. Ideal for retailers who have outgrown Shopify/WooCommerce constraints or need unusual product logic.

Typically bought by: Retail brands, D2C startups, and small chains selling physical products online

Standard features — always included

  • Product catalog with categories, variants (size/color), images and SEO-friendly pages
  • Full-text product search with filters and sorting
  • Shopping cart with mini-cart and persistent sessions
  • Guest and registered checkout with address management
  • Payment gateway integration (provider-agnostic)
  • Shipping options with rate calculation and order tracking numbers
  • Discount codes and basic promotions
  • Inventory tracking with low-stock alerts
  • Order management dashboard (statuses, refunds, packing slips)
  • Customer accounts with order history and wishlists
  • Transactional emails (order confirmation, shipping updates)
  • Sales and traffic analytics dashboard
  • Mobile-responsive storefront
  • Admin roles and permissions

Popular custom additions

Quoted per feature in the configurator — typically $50–$300 each.

  • +Product configurator / build-your-own bundles
  • +Multi-currency and multi-language storefront
  • +Abandoned cart recovery emails
  • +ERP or accounting system sync
  • +Customer-specific pricing tiers
  • +One-click reorder and saved payment methods
  • +Local pickup / click-and-collect flow

Tech stack

Frontend
Next.js + Tailwind CSS
Backend
Next.js API routes / Node.js
Database
PostgreSQL (Neon)
Integrations
Payment gateway (Stripe/PayPal/other), Shipping rates & labels (Shippo/EasyPost/carrier APIs), Transactional email (Resend/SendGrid), Analytics (GA4/Plausible)