Pre-order & Waitlist Commerce

A launch storefront for products that aren't shipping yet: capture deposits or full pre-orders, run hype waitlists with referral positions, and convert the list when stock lands.

Typically bought by: Hardware startups, fashion drops, authors, game studios, and brands doing limited releases

Standard features — always included

• ✓Product launch pages with countdown and stock/batch limits
• ✓Pre-order checkout: full payment, deposit, or charge-on-ship (provider-agnostic)
• ✓Waitlist signup with position number
• ✓Referral links that move users up the waitlist
• ✓Batch/wave management: invite the next N when stock arrives
• ✓Automated emails: confirmation, position updates, invite-to-buy
• ✓Estimated ship date display with change notifications
• ✓Cancellation and refund handling for pre-orders
• ✓Conversion analytics: signups, invites, purchase rate
• ✓Admin panel for products, batches, and the queue
• ✓Anti-bot protections on signup

Popular custom additions

Quoted per feature in the configurator — typically $50–$300 each.

• +Charge-on-fulfillment with card re-authorization flows
• +Tiered early-bird pricing that steps up as batches sell
• +SMS drop alerts
• +Raffle-based access for hyped drops
• +Shopify sync to convert pre-orders into store orders
• +Crowdfunding-style funding goal display

Tech stack

Frontend

Next.js + Tailwind CSS

Backend

Next.js API routes / Node.js with queue jobs

Database

PostgreSQL (Neon)

Integrations

Payment gateway with delayed capture (Stripe/PayPal/other), Transactional email (Resend/SendGrid), SMS (Twilio/other)