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Customer Feedback & Survey System

Business OperationsSmall system

Collect NPS, CSAT, and custom survey responses via link, QR, email, or kiosk, and turn them into trend dashboards and alerts. Owned feedback data instead of per-response SaaS fees.

Typically bought by: Retail and F&B chains, clinics, service businesses, HR teams running internal pulse surveys

Standard features — always included

  • Survey builder with common question types (rating, NPS, multiple choice, text)
  • Distribution via shareable link, QR code, and email
  • Kiosk/tablet mode for on-site feedback
  • Branding and multi-language surveys
  • Response dashboard with scores and trends over time
  • NPS/CSAT calculation with segment breakdowns
  • Low-score alerts to managers for follow-up
  • Response browsing with filters and tags
  • Anonymous vs identified response modes
  • CSV export of responses
  • Per-branch/location attribution

Popular custom additions

Quoted per feature in the configurator — typically $50–$300 each.

  • +Automatic survey trigger after a POS sale or ticket close
  • +Sentiment analysis on open-text answers
  • +Google review funneling for happy customers
  • +Closed-loop follow-up case tracking
  • +Employee engagement survey mode with anonymity thresholds
  • +Webhook/API to push responses into a CRM

Tech stack

Frontend
Next.js + Tailwind CSS
Backend
Next.js API routes / Node.js
Database
PostgreSQL (Neon)
Integrations
Email/SMS delivery, POS or helpdesk trigger webhooks, AI text analysis (optional)