Review Collection & Reputation Management Tool

Web Apps & SaaS ToolsSmall system

A tool that automatically asks happy customers for reviews via email/SMS, routes unhappy feedback privately, and monitors ratings across platforms. For local businesses that live and die by their Google rating.

Typically bought by: Local service businesses, clinics, restaurants, multi-location franchises, agencies serving them

Standard features — always included

✓Customer list import and manual/automatic review request triggers
✓Email and SMS review request campaigns with follow-up reminders
✓Smart routing: happy customers to Google/Facebook, unhappy to private feedback form
✓Review request landing page with star-rating gate
✓Private negative-feedback inbox with alerting
✓Review monitoring feed aggregating new reviews
✓Response templates for common review scenarios
✓Rating trends dashboard over time
✓Embeddable review widget showing best reviews on the website
✓Per-location tracking for multi-site businesses
✓Unsubscribe and contact-frequency compliance
✓CSV export of requests and outcomes

Popular custom additions

Quoted per feature in the configurator — typically $50–$300 each.

+AI-drafted review responses
+Integration with the buyer's POS/CRM to auto-trigger requests after a sale
+Sentiment analysis across reviews
+White-label multi-client version for agencies
+QR-code review cards for in-store prompts
+Competitor rating benchmarking

Tech stack

Frontend: Next.js + Tailwind CSS
Backend: Node.js with scheduled jobs for campaigns and monitoring
Database: PostgreSQL (Neon)
Integrations: Google Business Profile API, SMS (Twilio/other), Transactional email (Resend/SendGrid), CRM/POS (per buyer)